Ultradent Products, Inc. Privacy Policy


Data security and privacy is important to Ultradent Products, Inc. (“Ultradent”). Ultradent is committed to protecting the personal data of its customers, employees, and partners and to preventing and protecting against data breaches. The purpose of this Privacy Policy is to, among other things, describe how Ultradent collects, uses, discloses, and stores personal data and to instill confidence that Ultradent complies with data protection laws, regulations, and industry best practices.

Data Protection

Ultradent is committed to protecting the personal data that it collects in connection with the operation of its varied business units which include research and development and community support activities. These protections may be governed by legal, regulatory, and/or Ultradent internal policy guidelines.

Applicability of Policies

This Privacy Policy applies to all personal data collected, processed, and/or stored by Ultradent. This Privacy Policy applies to the entire Ultradent organization including Ultradent affiliates.

Data Collection

The information collected by Ultradent is limited to the specific data required for Ultradent to conduct the applicable business purpose and to ensure compliance with regulatory bodies and applicable local, state, national, and international laws. Examples of the information collected by Ultradent include:

  • Name
  • Business Name
  • Email Address
  • IP Address
  • Physical Address
  • Phone Number
  • Credit Card Information (only when a purchase is made)

Common methods used by Ultradent to collect and process personal data include, but are not limited to:

  • Cookies
  • Beacons
  • Customer Purchase Forms
  • Customer Service Interactions
  • Information Requests

Data Uses

The personal data that Ultradent collects allows Ultradent to keep its customers, employees, and associated third parties up to date on various topics relating to Ultradent, such as the latest product announcements, upcoming Ultradent events, and to send important notices, such as communications about purchases and changes to Ultradent’s terms, conditions, and policies. Ultradent also uses personal data to help create, develop, operate, deliver, and improve Ultradent’s products, services, content, and advertising. Ultradent may also use personal data to verify identity, assist with the identification of users, and for internal purposes such as auditing, data analysis, and research to improve Ultradent products, services, and customer communications.

Data Transfers and Sharing

Ultradent is an international organization with contracts and business relationships with companies all over the world. Consequently, it may be necessary for personal data to be transferred internationally. In such cases, and where required, Ultradent will obtain an adequacy decision as outlined in the General Data Protection Regulation. In the absence of an adequacy decision, Ultradent will comply with generally accepted industry standards for safeguarding the transfer of personal data. Additional information regarding the safeguards employed by Ultradent may be obtained by sending an inquiry to Privacy@ultradent.com.

Ultradent does not share personal data with third parties except where it is necessary to perform particular business functions, and where required by law. Ultradent does not sell personal data to third parties.

Data Retention

Ultradent will retain the personal data for so long as is necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by local, national, and international laws and regulations.

Consent to Data Collection

In order to use Ultradent websites, all users of the sites including, without limitation, users who are browsers, vendors, customers, merchants, and/or contributors of content, must consent to Ultradent’s collection and use of personal data in accordance with this Privacy Policy. Users of Ultradent’s websites will provide their consent as set forth in the Data Portal for Self Service Requests and Maintenance which is made available upon accessing Ultradent websites. Consent may also be provided by signing a physical copy of Ultradent’s Privacy Notice and Consent Form and returning it to a representative of Ultradent.

A user may, at any time, withdraw their consent by completing and submitting to Ultradent the appropriate consent withdrawal request using the Data Portal for Self Service Requests and Maintenance which is made available upon accessing Ultradent’s websites.

Privacy Questions

Please contact Ultradent at Privacy@ultradent.com for any questions or concerns about Ultradent’s Privacy Policy, including requests for copies of your personal data collected and stored by Ultradent, data sharing (portability), corrections, erasure, or restriction of data processing.

Ultradent may update its Privacy Policy from time to time. In the event the policy is changed in a material way, a notice will be posted on Ultradent’s website along with the updated Privacy Policy.

Policy Exceptions

Any exceptions to the information privacy policy must be submitted and approved through the Ultradent Policy Exception Process.

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